Street sign urges Jo’burgers to be kinder

OWN CORRESPONDENT

This sign – sponsored by Liberty Life – is part of Chabad House Johannesburg’s programme to get Johannesburg and the world at large to increase acts of goodness and kindness.

“The sign not only reminds people every day to be kinder to one another, it also puts a smile on people’s faces, thus creating a happier city,” says Rabbi David Masinter, the director of Chabad House.

It went up this week because this Shabbat (3 Tamuz) marks the 25th yahrzeit (anniversary) of Rabbi Menachem Mendel Schneerson, the Lubavitcher Rebbe, who inspired the entire programme.

Masinter says the inspiration came from the Rebbe’s words to a CNN reporter many years ago, when he was asked what his message was to the world. He said, “Moshiach is ready to come. All that is needed from our side is to increase acts of goodness and kindness.”