Absa cements multimillion three-year Jewish Achiever sponsorship

JORDAN MOSHE

Against a breath-taking view of Sandton, the partners signed an agreement to maintain their bond, paving the way for the Absa Jewish Achiever Awards for another three years.

The signed contract formalises the relationship between the awards and Absa as event sponsor, a role it has played for 16 years.

“The purpose of today is to sign this long marriage, and renew our vows,” said Cliff Mayinga, regional manager at Absa. “It is the 20th anniversary of the Jewish Achiever Awards, and Absa is proud because this is the 16th sponsorship provided by us. We renew our vows for a further three years, and couldn’t be more proud.”

His words were echoed by Absa Managing Executive Oscar Siziba, who stressed that the relationship was a long-term one which would continue well into the future.

He expressed Absa’s gratitude for the opportunity to partner the event, and reflected on the significance of engaging with the South African Jewish community through the partnership.

“The Jewish community plays a critical role globally, on the continent, and in South Africa. As small as it is, it makes a meaningful difference not only in its community, but beyond.”

The role of the Jewish community is made clear by its initiatives, Siziba said. “It has become the voice of those who cannot speak for themselves. It does not shy away from holding those responsible accountable for their actions. Few communities can say this with conviction. The role played by the Jewish community is clear to everyone.”

Siziba emphasised that the relationship was not about sponsorship, but about playing a meaningful role in the country, and investing in the potential of individuals. “The awards are an accolade for us,” he said. “Our special relationship is the perfect expression of our social promise, and we want to ensure that whatever work we do through this involvement is something that the greater community enjoys.

“I said last year that we would renew this relationship, because no one walks away after 16 years of marriage. It’s a privilege to be part of this journey.”

Howard Sackstein, the chairperson of the SA Jewish Report, said that where other relationships were one dimensional, family was a multidimensional relationship. This was why the theme chosen for this year’s awards ceremony was “Rise”.

“We’ve been through such a rough time in this country,” said Sackstein. “We believe the country itself is rising, and it’s an opportunity that we have with Absa, as a family, to rise and meet the challenges of our amazing country.”

The accomplishments of individuals in our community speaks to the multidimensional approach of the awards, he said. “You cannot be successful in business, and not be involved in your community. You cannot be successful, and not care about the people you see on a daily basis.”

It is for this reason that the Achiever Awards and Absa have remained partners with a shared vision. Said Sackstein, “We love this partnership of 16 years. It’s not just marriage, but a blood bond. Our partners have been with us for many years, and we have created something unique.

“Together, we honour nine people a year who have contributed substantially to the building of the country. We sign an agreement, but more importantly, we both have the opportunity to ensure that this country rises.

“For 16 years, we have done amazing things together, and I look forward to the next 16.”