ANT KATZ

Steve Uria has soared to fame after hooking up with English mega-pop star Cheryl Cole. And the UK Tabloid media are making the most of it. The MIRROR says Cheryl has been “drip-feeding” the media with pictures of her looking all sorts of sexy.”

Personal trainers Steve, together with brothers Andrew and Paul Rothschild, added a new meaning to the word “sweat” in SA with their S.W.E.A.T.1000 fitness programme in 2010. Now they are all over and sitting on over 400 franchise requests from as far afield as Australia and the US.

Cape Town fitness guru Steve Uria (picturted right) has denied any romantic involvement with UK pop star Cheryl Cole, after a snap she posted on her Twitter account with the “mystery hunk” set tongues wagging in the UK.

Steve told the local newspaper, THE TIMES, that he and Cheryl had a purely platonic relationship. “We are friends – she’s an awesome girl,” he said.

Said the raunchy MIRROR: “A totally trim, toned and relaxed-looking Chez, who’s rocking a wondrous purple bikini and mirrored sunnies, has a hand delicately touching his chest ridiculous 106-pack. Which is exactly where we’d place our hand too.”

 Cheryl Cole, the former Girls Aloud star and former X Factor judge showed off her happy face, flawless skin and sublime smile in an Instagram picture simply captioned: “Beautiful sunset in a beautiful city with beautiful people #blessed.”

The picture showed the 30-year-old “Fight For This Love” singer in a blue two-piece bikini and shades with her hair tied back, and one hand on Uria’s chiselled abs.

Posting Selfies

Cole has been posting regular pictures of herself soaking up the South African sun on both Twitter and Instagram. But she says she has been flabbergasted at how the UK tabloids have interpreted the pictures.

LEFT: CHERYL COLE

One picture showed her embracing a 20-year-old student identified as Tom Julius at a New Year’s Eve party in Cape Town.

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Another UK tabloid, the DAILY STAR, was also taken by our Steve’s muscular frame: “Who’s the hunk Cheryl?! Ms Cole sports blue bikini while posing with ripped muscle man.” They wrote. “While on holiday in Cape Town, the gorgeous Geordie (slang for UK Northener) shared a snap with the muscular hunk.

Wearing her long tresses swept back in a low maintenance updo, the former Girls Aloud stunner smiled as she posed with her rather ripped gentleman.

“Wearing a royal blue bandeau bikini, Chez could keep the smile off her face of her hands off the guy as she placed her hand on his impressive abs. The man seemed thrilled by the attention, wearing a baseball cap backwards he grinned to show a Hollywood perfect grin.

“Cheryl’s perfectly petite beach body looked miniscule in comparison to her acquaintances’ bulging muscles. The 30-year-old has been enjoying a tropical festive break, showing off her stunning bikini body in a vast array of sexy swimwear.

The Newcastle-born babe took to photo-sharing site Instagram to post a stunning selfie” (slang for a picture taken of oneself) – SEE ABOVE.

The STAR continues to ramble about: “Cheryl’s muscle-tastic male friend…” and ends with: “If his abs are anything to go by, that must be one hell of a work out!”

And so go the Tabloids!