We are losing support due to incompetent public relations campaign

Anton,

I read your recent article on the Israeli and Palestinian conflict and the media relating thereto. Although it’s obviously erudite and well thought out, I disagree with you totally regarding your statement that Israel is starting to lose the media war.

The mass media has never been on the side of Israel, and basically never will be.

The mass media is on the side of whomsoever it feels will best suit its pockets. As has always been the case, in these instances, it’s the Palestinian cause.

What I simply cannot understand is the total incompetence of the Israeli/Jewish system in this regard.

We have some of the best marketing and advertising companies in the world, and instead of using their know-how and experience, they choose to ignore these and issue incompetent and unintelligible “reports”. Until someone competent is put in charge to handle one of the most important aspects of any conflict – public relations – we will continue to lose support.