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Would-be ambassador ‘will strengthen ties between US and SA’

South African-born businesswoman and couture handbag designer, Lana Marks, intends to deepen trade and investment ties and strengthen the relationship between South Africa and the United States (US) if she is appointed to the position of US ambassador to South Africa.

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NICOLA MILTZ

Marks went before a US senate committee hearing on foreign relations last week to motivate for her presidential nomination to this position.

The stylish Palm Beach, Florida, resident told a number of senators that her experience in business and her ties to South Africa, having been born and raised in East London, would hold her in good stead for the position. Her ability to speak three of the four most widely spoken of the 11 official languages, as well as her knowledge of the country, would also help, she said.

In her written testimony, Marks said she started her business as a small artisanal handbag enterprise from the kitchen table of her then two-bedroom apartment, and grew it into a global brand.

Marks, who left South Africa when she was in her early twenties, said she and her family represented the American dream, “achieved through hard work, determination, and perseverance”.

Asked by US Republican Senator Lindsey Graham how she was nominated, and why he should vote for her, Marks said that the day after the US presidential elections, she had called President Donald Trump to congratulate him. He told her she would make an “ideal candidate” as ambassador, and asked whether she’d be interested. She said she told the then-new president she would be honoured.

“I have started a business from scratch, [expanding it] throughout the United States and globally. I have set up all the supply chains, I’ve done all the negotiations. I feel this will hold me in good stead in increasing business between the United States and South Africa.”

She said she had a knowledge of South Africa, had served on various boards internationally, and had interfaced socially and with the media, experiences which she would use to the best of her ability as ambassador.

Democratic Party Senator Tim Kaine raised last year’s highly controversial tweet by Trump, in which he asked Secretary of State Mike Pompeo to “study the South Africa land and farm seizures and expropriations, and the large-scale killing of farmers”. In the widely criticised tweet, Trump also said, “the South African government is now seizing land from white farmers.”

He told the hearing that the quote was widely condemned, the anti-defamation league said it was “deeply troubling”, and it was a “white supremacist talking point”.

Kaine then asked Marks whether she supported President Cyril Ramaphosa’s land-reform efforts, and asked what the US could do to be helpful in this regard.

“Land is a historically fraught issue, a complicated issue, in which there are legitimate grievances by the majority,” Marks said. She said one had to consider “security, the economy, and productivity not only for South Africans, but for American companies doing business there”.

The issue was “being dealt with in a transparent manner which the administration approves of”. Marks went on to say that she thought it important to engage further going forward, and she would put all her effort into this.

On farm murders, she said, “No farms have been confiscated at this time…” She went on to call farm and other murders in South Africa “shocking” and “unacceptable”.

Marks said she would encourage the police to get involved in a more meaningful way to help combat this.

Kaine asked her if murders of farmers were dramatically higher than they were decades ago, dramatically lower, or about the same. “Any murders of farmers is shocking. Any murders in general are shocking. The ratio goes up, it goes down, it’s less than 1% of the total murders of the country, but they are all unacceptable. The trend has gone down, but it’s not acceptable.”

Marks who was one of five nominees for various positions, was accompanied to the hearing by her husband of 43 years, psychiatrist Neville Marks, her son Martin, her daughter Tiffany Isaacs, and her son-in-law, Simon, as well as her grandchildren Asher, Skyler and Mia.

In her written testimony before the senate, Marks spoke about her father, who she described as “a good and fair” man. “He escaped the anti-Semitism of Lithuania in the 1930s, and emigrated to South Africa, where he worked his way through university, earned a degree in engineering, and went into real-estate development.”

She said her top priority as ambassador would be the safety and security of all Americans in South Africa, and she would also work to cultivate the already robust relationship the US has with South Africa.

“South Africa is our most developed trading partner in sub-Saharan Africa. Deepening those ties would directly support one of the administration’s key objectives in the Africa strategy.”

Marks said American firms already contributed about 10% of South Africa’s GDP (gross domestic product), and employed about 200 000 South Africans directly and indirectly. Considering this, she would “work tirelessly” to expand markets in South Africa for American exporters, and ensure that American businesses and products were treated fairly.

On the subject of HIV and AIDS, Marks said that continued bipartisan support, and generous funding from the US to South Africa through the President’s Emergency Plan for AIDS Relief (PEPFAR), could help put an end to the scourge “once and for all”. If confirmed, she would work intensively with the PEPFAR team and South African partners to ensure that US funding was applied in the most efficient and effective way.

Marks said the issues of women and youth empowerment, entrepreneurship, and economic opportunity were close to her heart.

After centuries of hardship and colonialism, South Africa had embraced democratic ideals, and served as “a beacon of hope” for the rest of Africa. She referred to the election of President Ramaphosa as “heartening”.

“We must reinforce our message to the South African people that we are true partners on the road ahead,” she said, pointing out that there were “deep, long-standing, and genuine ties of affection” binding the two countries, which she would strengthen if appointed ambassador.

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